If you’ve transferred your passion for cooking, baking, or just eating to a blog, congratulations! You share with the world what you love, and along the way you gather an audience. If there’s one thing all bloggers know, it’s that blogging — updating it with relevant, interesting content — is a lot of work.
For most, it’s the work of love – but wouldn’t it be nice if you could make money from your blog at the same time?
In this article, I’ll look at a variety of ways to make money doing what you love: creating engaging, fun, educational content for your food blog.
If you’re just starting your blogging journey, you can check out my beginner’s guide on how to start blogging.
But if you already have a blog, this article will explain how you can start making money from your food blog.
How to Make a Food Blog Profitable
If you already have your own cooking blog, this guide will give you all the tips and tricks you need to monetize your blog and start generating revenue from all your hard work.
1. Advertising revenue
Advertising revenue is the first and most common way that most bloggers monetize their blogs.
Chances are you’ve seen them before – in fact, they’re almost impossible to avoid! These are small square advertisements that appear at the bottom of a web page or blog post or move around the sides of the page as you scroll.
These ads are a major source of income for bloggers and website builders, and you can also use them to monetize your blog.
Google AdSense is the most popular and frequently used tool for advertising placement, but there are some of the best Google Adsense alternatives on the market, such as Ezoic, Mediavine, and Adthrive, all of which offer advertising placement tailored to your specific niche.
These tools basically work by placing ads on your site, which then generates revenue for you either through viewer interactions with them (i.e., clicks on them) or simply for watching them.
Of course, the advertising tool you choose will also make a share of the profits.
2. Promotional Content
Another very popular way to make money for bloggers is through sponsored content.
Sponsored content is a form of advertising in which companies pay you to promote their product or brand on your blog.
Sponsored content has become one of the most lucrative forms of advertising. social media revenue from sites like Instagram is increasing every year.
This means that brands are eager to put their products in the hands of bloggers, influencers, and anyone else with strong fans.
For food blogging, sponsored content is often combined with recipe development, food and product development, and social media promotion.
Popular sponsored content for bloggers about food includes:
- Kitchen utensils, utensils and other kitchen utensils
- Food and ingredient brands (who may ask you to prepare a recipe with one of their products as an ingredient)
- And even companies related to the food industry, such as food additive brands or camera companies.
Keep in mind that in order to attract brands willing to pay you to advertise their products, your blog should already have a large enough audience.
This means that making money through sponsored content isn’t really a viable option for newcomers to food blogs or blogs that aren’t yet connected to a wider audience.
If you’re still in the early stages of increasing your blog’s content and viewers, then using an ad placement tool like Google AdSense is a more realistic way to make money from your blog.
3. Affiliate Marketing
Affiliate marketing is one of the most lucrative ways to monetize blogs, and it’s somewhat similar to sponsored content.
With affiliate marketing, you work with Amazon or another sales service to build affiliate links that you include in relevant blog posts.
For example, let’s say you regularly use a certain blender or a special brand of gluten-free flour in your culinary adventures.
If you’ve made a deal with Amazon or another seller that owns that particular product, you can include an affiliate link to it in your blog posts.
When someone clicks on a link, they will be asked to buy that item on a website you have an affiliate deal with, which will earn you a small amount of money. and putting a product you genuinely trust in the hands of your followers.
Just remember that it’s important to be transparent and disclose when your posts contain affiliate links. As an example, see this affiliate disclosure site here.
4. Teach what you know
Many culinary bloggers offer their followers lessons. Usually they are virtual, but they can also be personal, depending on your geographical location.
Depending on your specialty, you can offer cooking classes, food photography, or even lessons on how to create a successful food blog!
5. Write a cookbook
If you’ve been blogging and developing your own recipes for a while, it may be time to take the next big step and write your cookbook.
This is the dream of many food bloggers, and if you have a large enough audience, writing your own cookbook can turn your blog into a full-fledged culinary career.
While you can choose an agent and/or publisher to publish physical copies of your book, many cookbooks also choose to self-publish their eBooks on Amazon.
This allows you to reduce costs when marketing a book on a blog and significantly increase your audience and income.
6. Sell your services as a food photographer (or sell your photos)
If you spend enough time exploring the culinary blogosphere, you’ll probably notice that quite a few food bloggers have careers related to food, such as recipe development and/or food photography.
If photography is your talent, you can market your services as a food photographer and also use your skills to improve your own blog.
You can even use your blog as a portfolio of your work to show it to potential clients, who could be cookbook developers, cooking website editors, marketing teams, or even other culinary bloggers.
Food photography can be a lucrative and rewarding career or a side knot if you have the talent and the right equipment.
Also, many food bloggers don’t realize that you can sell your photos online either for stock photo companies or other websites, and make a profit.
Buyers will pay a flat fee for your photos (depending on the size of the digital file), and this way you will be able to earn money from the work that you have already done for your blog. It’s that simple!
7. Create a Patreon
If your blog has a lot of followers — especially if you’re active on YouTube or another video/blog sharing site — you can ask your fans to support you directly through Patreon.
Most content creators on Patreon offer several different levels of membership, each with different privileges.
For example, these may include early access to new content, personalized ads in videos or blog posts, a one-on-one virtual cooking class, or a discount on items such as cookbooks.
Although Patreon is generally not the biggest source of income for food bloggers. The key to making a profit as a blogger is diversifying your income stream, and Patreon is a great way to earn a little more by allowing your fans and followers to directly support your work.
How to Make Money as a Cooking Blogger on Instagram
If you’re wondering how to make a living as a culinary blogger, having active social media accounts is one of the main keys to success.
For blogging about food, Pinterest and Instagram are the most important (and potentially lucrative!) social media, so make sure you put in the effort to build your follower base and update your content on those sites.
Pro tip: To get your Instagram posts to peak engagement, use as many relevant hashtags as possible.
Successful food influencers can have hundreds of thousands of followers and typically generate revenue from brand partnerships and sponsored advertising.
Cookware, kitchen utensils, and other food-related brands will pay a lot to get their products into the hands (and published) of popular foodgrammers, many of whom earn five-figure or more per month simply for publishing branded and sponsored content.
If you don’t know where to start, sign up for as many food and cooking blog accounts as possible and see how they publish and promote their sponsorship offers and affiliate brands.
In addition to brand partnerships and sponsored content, you can use your Insta to link to your blog and any products you may be selling, such as your cookbook or cooking product line.
In short, the key is to create a holistic, intertwined relationship between your blog and your social media accounts, thereby increasing traffic between your various content sources and increasing the likelihood of profiting from all of them.
Inspiration: The Most Profitable Food Blogs in 2023
So, exactly how much money will you be able to make as a food blogger in 2023? Will you be able to make a living as a food blogger?
Making a living as a food blogger is absolutely possible: in fact, many people do.
However, it’s hard to pinpoint exactly how much money you can make in a year as a food blogger as it depends on a variety of factors such as your niche, your geographic region and language, how much time and effort you put into it. , and – as always – good luck.
While many food bloggers never try to monetize their work, others make some serious money, and many continue to publish cookbooks, give cooking classes, and even star in cooking shows.
If you’re looking for inspiration, it’s always a good idea to check what others have done right. So, let’s take a look at a few of the most popular (and lucrative!) food blogs on the internet today.
1. Pinch of yama
One of the most popular food blogs online is Pinch of Yum, which was founded back in 2010 by wife-husband duo Lindsay and Björk.
One of the unique features of Pinch of Yum is its monthly traffic and revenue reports, in which audiences can follow how much money Pinch of Yum made each month from 2011 to 2016 (earnings reports were discontinued in 2017).
Over those six years, Pinch of Yum earned just $21.97 a month in 2011 to an insane $96,000 in 2017 in November XNUMX.
Income statements also help break down different sources of income. The vast majority of Pinch of Yum’s profits come from advertising and sponsored content revenue, with a decent amount earned from Amazon affiliate links and eBook sales.
In addition to all the great food-related content, Lindsay also regularly blogs on topics such as travel, blogging as a business, and the joys and difficulties of motherhood.
Björk has launched an online community for those who want to run their own food blog called Food Blogger Pro, which has educational videos and resources.
2. Love and lemons
Love & Lemons is an extremely popular food blog dedicated to healthy, “vegetarian” recipes that are easy to make at home.
Love & Lemons blog author Janine Donofrio has published two successful vegetarian cookbooks since launching her blog.
In addition to income from her blog, books, and social media accounts, she also collaborates and develops recipes for major brands such as Le Creuset, Anthropologie, Whole Foods, KitchenAid, and others.
3. Minimalist baker
The highlight of Minimalist Baker is simplicity: creator Dana Schultz promises that all the recipes she creates and posts on her blog “require 10 or fewer ingredients, 1 bowl, or 30 minutes or less to prepare.”
There’s a very successful cookbook called Minimalist Baker that accompanies the blog, as well as a beautifully designed online store with a wide selection of affiliate links.
Schultz also collaborates with various brands and works as a food photographer.
Minimalist Baker was founded in 2012. Schultz now makes a whopping $4 million a year from his empire of food blogs. which makes it one of the most successful creators in the field.
4. Affected kitchen
Smitten Kitchen creator Deb Perelman, with a charming title and an elegant, engaging website, focuses on luxury recipes and cooking workshops.
Smitten Kitchen also includes a store with partner products, and Perelman has published at least three original cookbooks.
The Smitten Kitchen’s Instagram account has 1.6 million followers, and Perelman’s efforts have earned her a valuation of $1-5 million.
5. Cookies and Kate
Although this blog looks like it was created by two sisters or friends, the only creator person is Kate (Cookie is her dog or her “dog buddy”).
Cookie & Kate is a fantastic source of herbal recipes for all occasions. as well as cooking tips and tricks on how to start your own food blog.
Also, as you might have guessed, her signature cookbook, Kate earns commissions through her Amazon store, which includes recommended products ranging from kitchen appliances to dog toys.
She is also very active on many social media platforms including YouTube, Twitter and Facebook.
6. First Mess
If you’re looking for inspiration in the vegan cooking niche, one of the most popular vegan food blogs is The First Mess.
The blog’s creator, Ontario chef Laura Wright, has also written and published a successful cookbook (sold in both paper and electronic form) dedicated to making healthy, delicious seasonal vegan cuisine as simple and fun as possible.
She has also built the reputation and popularity of her blog by producing recipes for a number of well-known publications, including Bon Appetit, The Kitchn, Food Network, and the Washington Post.
Bottom Line: How to Make Money On Your Food Blog
There’s no single recipe for success when it comes to blogging about food, but there are a few key ingredients that can make a huge difference to your bottom line (puns).
If you have an active, polished blog that you’re ready to take to the next level, the first step is to sign up for an ad targeting tool and start generating advertising revenue on your site.
You can then turn to brands you know and love. deal with sponsored content and work with Amazon or another online store to place affiliate links on your website.
You can also make money from your experience by publishing a cookbook of your original recipes or selling your beautiful food photos and/or photographer services.
If you have a teaching ability, you can offer cooking and/or food photography classes and make money in one of the most lucrative ways.
It’s your path, and a unique approach will set you apart from the crowd.
However, it’s also important to take the time to explore what other successful bloggers have done about food, what they’ve excelled at, and what (in your opinion) they could have done better.
Market research is an invaluable part of any business plan, and you need to know the competition to move forward!
All in all, creating an engaging food blog that offers something unique and valuable to your audience is a labor of love, and with hard work, creativity, and patience, you can turn it into a lucrative side job or even a fulfilling career. .
- Tartine Gourmande’s Instagram account is https://www.instagram.com/tartinegourmande/
- Patreon – Best Food Review Show – https://www.patreon.com/BestEverFoodReviewShow
- The Hidden Rhythm – https://www.hiddenrhythm.com/episodes/65
- Faidon’s Cookbook – https://www.phaidon.com/store/food-cook/the-mezze-cookbook-9780714876856/
- Relocated housewife https://www.instagram.com/p/Cfy5BsxL2EH/
- Love and lemons are https://www.loveandlemons.com/
- Minimalist Baker – https://minimalistbaker.com/
- Amazed kitchen – https://smittenkitchen.com/
- Cookies and Kate – https://cookieandkate.com/
- The first mess is https://thefirstmess.com/
- A pinch of yama – https://pinchofyum.com/